Laidback London

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Laidback London is an ethical shoe label that was set up in 2002.

The brand is about the product and the people that make it. We are committed to working out of Africa where we are making a positive social and economic impact on the local communities that we work with. Our signature sandal line is hand crafted using traditional techniques. Where possible, raw materials are sourced locally. The leathers come from a small tannery – they are dyed by hand and then left out in the sun to dry naturally. The rubber outsoles are sourced from a local factory and these are prepared and cut by hand. The uppers are embellished with beads by hand – every fifth bead is sewn directly onto the leather. On average, one person can embellish four pairs of uppers in one day. These labour intensive processes provide much needed jobs and give the sandals an authentic, handmade feel.

Over the years we have been able to provide training, support as well as crucially, a constant flow of work that provides a sustainable income, which in turn has a significant impact on the local communities as well as on the next generation.

Every shoe has a story. Your story starts here.